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My Swimwear Collection with PQ!

My Swimwear Collection with PQ!

If you’ve followed, stalked or even just stumbled upon my Instagram profile by accident, you’ve probably noticed that I’m wearing a bikini like 60-80% of the time, that is, whenever and wherever acceptable.

When I look back at my online career, it almost feels like swimwear is entangled in my dna in a sense. Rewinding back before 1.6 million Instagram followers, back to high school when my online presence wasn’t much beyond my personal Tumblr blog, I can vividly remember saving up to purchase my first designer bikini. I was so completely unaware of the role that moment would play in leading me to where I am right now, writing this blog post about my own swimwear collection.

The story is that I got the size wrong on that first bikini. Anyone remember Triangl Swimwear? Triangl, btw, is still a super successful swimwear brand, but I’m talking about Triangl back in their early days, when their entire bikini collection consisted of only a few bright, neoprene, triangle shaped bikinis outlined in black. Well due to the thick neoprene material, if you ordered one size too big you’d get what us industry professionals like to refer to as a “diaper butt.” I ordered a S instead of an XS, and thus, had a case of the diaper butt. But instead of exchanging the suit, which sounded like a very daunting adult task to my high school self, I decided to sell it on Poshmark, the app I was using (and still use) to resell my clothing on. My mom took photos of me in the suit in our backyard to list the bikini for sale, and I ended up repurposing one of those images for my very amateur Instagram feed.

Triangl reposted the photo to their Instagram account (!!!), and as if that wasn’t already a huge enough deal, they then directly contacted me, asking if I wanted to collaborate, adding that my image had performed better than any other image they’d posted to their feed. I’d never been asked to “collaborate” with a brand before, let alone a designer bikini brand that I was a massive fan of. And that’s where it all began.

Fast forward. I went on to study design in college, and from there pursued this path I’m still on as a digital entrepreneur. As my personal brand evolved over the years, swimwear remained. It only feels natural to fuse my love of design with my love for swimwear and… DRUMROLL PLEASE… I’m so proud and excited to announce that I co-created a swimwear collection with PQ Swimwear!

When PQ Swimwear (formerly PilyQ) and I sat down together last year to discuss a design collaboration, they were already a brand I’d been wearing for years and one that had always stood out to me. Their suits have been so consistent in terms of both quality and style. You can probably imagine it can be quite limiting to design something unique with such a small piece of fabric, but PQ suits felt like they had that “it” factor to me.  

So when asked if I wanted to create a collection of my own with them? It was a yes from me. We came together to reimagine an array of iconic PQ styles that resonate with me and my style. The partnership fuses PQ’s expertise in crafting gorgeous swimwear with my expertise in living in a bikini (honorable mention to my experience in social media marketing and content creation).

Speaking of content creation, I was granted free-reign and full creative control to take the collection anywhere to capture the digital assets for it, so naturally Zack and I jumped on a plane to Hawaii and brought the vision to life, just the two of us. 

Just to bring this blog post up to speed here, all this all took place at the end of 2019. We launched the collection on 11/11. We sold out of half the collection on PQ’s site in the first week. In the weeks following launch, my collection was featured in: WWD, Forbes, The Zoe Report, AOL, HOLR Magazine, Popsugar, People, Marie Claire, Yahoo, The Fashion Network… Oh yeah, and I went on live local news, KTLA, to talk about the collection. Watch that here.

So yeah, it’s been a series of pinch-me moments and it’s safe to say my high school self is both screaming and proud. The collection is available here on PQ’s site, and also here and below on Revolve!!! The collection is selling fast, and sadly we won’t be restocking! If you miss this one, you’ll just have to wait for my next design venture… ;)

Shop select styles from my swimwear collection on Revolve here:

Without further ado, may I present “Helen Owen x PQ Swim” through the lens of Zack Kalter shot in Oahu, Hawaii, September 2019. Click on any image for the link to that suit! (On PQ’s site, the link for the top will open, just scroll down to shop the bottom too)


  1. KELLY

    30 January

    Wow what a stunning collection! I love the ruffled bikinis 💕 I would LOVE to win

  2. Channafer Inthavongsa

    30 January

    So in love with your bathing suit! 💕

  3. Haley McRae

    30 January

    I need one of these suits 😍

  4. Miranda Popen

    30 January

    I love love LOVE this collection but even more then that- I love how much you shine while collaborating with your boyfriend. The ones that love you most can truly capture you in your best form. Zack definitely did that in this shoot! It would be so awesome to do the same thing for my trip to Jamaica in your suit with my boyfriend and fam 😘

  5. Tori

    30 January

    Such an inspiration hope there are a lot more designs from you in the future! Bikinis & workout wear!!

  6. _marina_t

    30 January

    Wow! Love this photoshoot and collection
    Congrats Helen!

  7. Fung-Chat Païline

    30 January

    I am in love with your collection😍

  8. Ninette

    30 January

    Love it, Helen! I’ve been following you since accidentally stumbling across your Poshmark 💙💙

  9. Amanda

    30 January

    This is such a cool story! The first time I saw you was in a triangl post – and I bought the same style!! (The neon coral ish one with black outlines!) congratulations on your collection and how far you’ve ALREADY come ! Keep on climbing!!!

  10. Marilyn

    30 January

    Amazing! I’m already obsessed with all these suits 😍 also plz share youre workout secrets, your body is amazinggggg

  11. Jeannie-Mai Dumas

    30 January

    So beautiful 😍

  12. Marisa

    30 January

    so cool! I used to love triangl in HS!

  13. Nora Jaumann

    30 January

    Wow you are absolutely gorgeous 😍😍🙏🏽 And so are your bikinis! Would love to win one 🥰👙

  14. Bianca

    30 January

    Love this journey
    Instagram: bey0nka

  15. Julie

    30 January

    You look gorgeous!💛

  16. Ashley

    30 January

    Ah obsessed with all of this! Great job Helen!!

  17. Sotia

    30 January

    Love it!😍 you’re such an inspiration❤️

  18. thesimplykay

    30 January

    Absolutely beautiful! You inspire me everyday 💕

  19. Fernanda

    30 January

    I loved your collection
    Ig:fer_sg_24

  20. Holland Stuart

    30 January

    I love these swimsuits, and this story! Super cute and organic 😍 you really do work hard for everything you’ve accomplished. Love following you!

  21. Ashley

    30 January

    I forgot to mention my insta name in my previous comment!
    IG: ashleyhuthmacher

  22. Noémi

    30 January

    Love your collection!! 😍 I want every single one of them 🙈🌴

  23. Ashley

    30 January

    So incredible how one little picture meant for Poshmark shaped your future! I’m a firm believer in the fact that everything happens for a reason, no matter how big/small/weird, so I loved ready your story! I’ve always loved seeing your travel posts on Insta and I think your bikini collection is absolutely stunning. Keep living your dream, you are killing it!

  24. Liz

    30 January

    Love these suits!! Congrats xx

  25. Liz Hill

    30 January

    So obsessed with your collection! The colors are amazing!

  26. Julianna Tyndall

    30 January

    Obsessed with this!!

  27. Kaela

    30 January

    Everything looks amazing! 🤞🏼💕

  28. Julie

    30 January

    Congratulations!!! 👙❤️🔥 🏝 Been a big fan of yours for years!!! Xoxo My insta: juleigh2000

  29. Taylor

    30 January

    So cute! I’m loving this line!

  30. Kyleigh

    30 January

    Ahh love all of your swimwear!!!

  31. Jojo

    30 January

    Oh my gosh 👙😍 the Green one is just adorable ☺️ Would Love to win it 💦💦💦💦

    • jonnaaschmidt

      30 January

      Love the collection and your smile <3

  32. Pipin

    30 January

    All your hard work 👏👏

  33. Kylie

    30 January

    Congrats on your collection. LOVE the bikinis. So stylish and each give off it’s own unique style. I can’t wait to order some!

  34. Brianna

    30 January

    I adore all of these swimsuits! So beautiful

  35. monica delehanty

    30 January

    i love stories like these! I’m a professional dancer and my high school teachers told me i would never make it so i appreciate the hustle!

  36. lexi

    30 January

    role model😍 gorgeous

  37. Jillian Trach

    30 January

    These are truly beautiful! & your story is so cool! Great job all around 😊😊

  38. Sofia

    30 January

    I want to win this giveaway!! and by the way I loved the story of how your influencer career started! It would be incredible if with your collection of bikinis you posted a picture of the winner and maybe you make someone else start an influencer carrer like yours! It would be amazing! Just an idea

    • Sofia

      30 January

      My Instagram is: @soficastglez

  39. Brittney

    30 January

    I’ve been following you for a while now, and can I just say, this collection SCREAMS Helen! It’s so perfect, I’ve been drooling over it since it dropped! I love following you and your positive vibes and mindset. I hope one day I have the confidence in a swim suit that you do 😩❤️ it’s amazing

  40. Alice Nobrega

    30 January

    Love the new collection, literally super stunning all the colors and designs💕 my insta: @alicd.em

  41. If I would win one of your bikini’s it would have to be the over the shoulder blue bikini! 😍💓

  42. If I would win one of your bikinis, I would LOVE to win the over the shoulder blue bikini ! 😍💓

  43. Stephanie

    30 January

    I love all of these! I’m a mom of 2 young boys, and currently working on eating healthier and exercising so that hopefully I can feel comfortable wearing a bikini again by summer🙏🏻

  44. Una

    30 January

    Collection is amazing, fresh, I think wearable at any size. It just matches the silhouette perfectly. Congrats, very nice work. Hope to try some of them…

  45. Bri

    30 January

    Strapless tri color is my fav. Good for tan lines 🥳😅

  46. Chloe Newton

    30 January

    These are gorgeous, Helen! A beautiful story to read over too – isn’t it neat how blessings sometimes fall into our laps? Then it’s all a matter of a passion-fueled dream to guide us in the right direction. Love to see you succeeding!😘

  47. Malynn

    30 January

    Your photos are always stunning, I remember finding your instagram a couple years ago and thinking wow she’s gorgeous!! But you’re much more than that, I’ve come to find out just how kind you are. ❤️ This collection is beautiful.

  48. Bianca

    30 January

    love these bikinis🤩

  49. Campennell

    30 January

    Helen, you’ve been an icon of mine forever. PLEASE let me have an item of your collection it would be a real dream come true. Continue to make me smile every time you make a post. Xx

  50. Fatma

    30 January

    Love your work nd congratulations for the collection.. I really hope to win this giveaway.. My Instagram : fatma_zrribi

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